Koushik Koley
Business Growth Consultant
Digital Marketing · Performance Marketing · Growth Marketing
8+ years driving measurable business growth at the intersection of marketing, technology, and customer success. 30+ e-commerce websites launched, 30+ apps published on Google Play, and ROI-focused performance campaigns across Google Ads and Meta Ads for e-commerce and retail businesses.
Professional Summary
Business Growth Consultant with 8+ years of cross-functional experience spanning digital marketing, performance advertising, e-commerce development, and customer success. I help businesses grow through data-driven marketing strategies, conversion-focused digital experiences, and ROI-optimised customer acquisition across Google Ads, Meta Ads, SEO, content marketing, and e-commerce technology.
Having developed 30+ e-commerce websites and published 100+ applications on Google Play Store, I bring a unique technology-plus-marketing perspective that bridges the gap between business objectives and execution. My consulting practice combines strategic thinking with hands-on delivery — from building high-converting online stores and executing multi-channel campaigns, to designing customer success frameworks that reduce churn and increase lifetime value.
Strong communicator with proven ability to manage client relationships, collaborate across cross-functional teams, and translate business objectives into measurable marketing outcomes. Open to Business Growth Consultant, Digital Marketing, and Performance Marketing roles where I can drive sustainable, quantifiable growth.
Key Highlights
Core Competencies
A comprehensive skill set spanning business growth consulting, performance marketing, digital strategy, and analytics.
Business Growth & Strategy
Performance Marketing
Digital Marketing
Analytics & E-commerce
Professional Experience
A progressive career spanning performance marketing, digital marketing, e-commerce, customer success, and business operations.
Performance Marketing Specialist & Professional Freelancer
I did multiple projects last one year and some are ongoing, Few Examples are below
- www.mygiftstree.com Designed this website. Managed and optimised performance marketing campaigns across on Meta Ads platforms to drive qualified traffic and conversions(sales). Improved Return on Ad Spend (ROAS) through systematic A/B testing of ad creatives, audience segments, and landing page variations.
- Build this Website draesthetic.in for a Kolkata based Skin Care Clinic and they are really happy with the website design.
- Building this Website www.buynsofts.in/H2O for a Westbengal based Gym and Fitness Center. Website is Under Constructions.
- Build this Website www.linuselectricals.com for Electrical Infrastructure Setup and Management Company also designed the Business Profile for Them.
- Build this Website www.drhakamsingh.com for a Punjab based Orthopedic Surgeon from Chauhan Medicity Hospital (HOD Orthopedics), he has 1.2 lack+ followers on Instagram.
- Build this Website frezoolindustries.com for a Lucknow based Organic Cleanig Brand Frezool Industries Pvt. Ltd.
- Build this Website koushikkole.com build my own portfolio website.
- Build this Restaurant App frezoolindustries.com for a Lucknow based Organic Cleanig Brand Frezool Industries Pvt. Ltd.
- Build this Restaurant App greenparkrestro.in for a Popular Restaurant of West Bengal with 2180+ Google My Business Ratings.
- Building this Website www.sindhujatower.com for Electrical Infrastructure Setup and Management Company also designed the Business Profile for Them. Website is Under Development.
E-commerce Developer + Digital Marketing Specialist
Clevup Technologies Pvt. Ltd.
- Published 100+ e-commerce applications on Google Play Store, delivering seamless mobile shopping experiences to LACKS of users.
- Executed multi-channel digital marketing strategies including SEO, content marketing, social media, and paid advertising for e-commerce clients.
- Drove organic traffic growth through SEO-optimised content creation and technical website performance improvements.
- Managed Google Ads and Meta Ads campaigns, optimising for conversions, ROI, and scalable customer acquisition.
Senior Customer Success Specialist — E-commerce
Clevup Technologies Pvt. Ltd.
- Led customer success initiatives for a portfolio of e-commerce clients, focusing on retention, satisfaction, and growth.
- Built and maintained long-term client relationships across diverse industries, ensuring consistent value delivery.
- Developed customer health scoring systems and proactive engagement strategies to identify and mitigate churn risk.
- Collaborated with cross-functional teams to align product, marketing, and support efforts with customer objectives.
Manager Business Operations
MG International Marketing
- Managed day-to-day business operations including marketing activities, customer relations, and vendor coordination.
- Coordinated cross-functional initiatives to improve operational efficiency and drive measurable business growth.
- Built and maintained strategic client and partner relationships to support business development.
Customer Support Executive
Swiggy
- Handled high-volume customer inquiries and resolved issues in a fast-paced, deadline-driven environment.
- Maintained consistently high customer satisfaction scores through effective communication and problem-solving.
- Collaborated with operations and delivery teams to ensure service quality and timely resolution of customer concerns.
Mechanical Maintenance Associate
Sterlite Technology Limited
- Supported mechanical maintenance operations in a manufacturing environment, developing foundational analytical and process optimisation skills.
- Collaborated with engineering teams to ensure equipment reliability and operational excellence.
Key Achievements
Quantified results demonstrating measurable business impact.
30+ E-commerce Websites
Developed and launched conversion-optimised e-commerce websites with seamless user experiences and scalable technology.
100+ Apps Published
Published 100+ e-commerce applications on Google Play Store, delivering mobile shopping experiences to thousands of users.
ROI-Focused Campaigns
Managed performance marketing campaigns across Google Ads and Meta Ads, optimising for ROAS, CAC, and conversion rates.
Multi-Disciplinary Expertise
Unique combination of marketing, technology, and customer success skills driving holistic business growth.
Selected Projects
Representative projects across e-commerce, performance marketing, and digital growth consulting.
Restaurant, Cakes & Gifts E-commerce Platform
A full-featured e-commerce platform for a fashion brand with advanced product filtering, wishlist functionality, and optimised checkout flow.
Health & Wellness Website
A professional website for a health and wellness business featuring appointment booking, service catalogs, and content marketing integration.
E-commerce Performance Campaign
A comprehensive performance marketing campaign for an e-commerce business, driving qualified traffic and improving conversion rates across channels.
Grocery E-commerce App
A feature-rich e-commerce mobile application for a grocery business, published on Google Play Store with real-time inventory and delivery tracking.
SaaS Customer Success Strategy
Developed and executed a comprehensive customer success strategy for a SaaS product, including Customer relations and retaintaion improvement.
Retail Digital Growth
Digital business growth consulting for multiple business, including technology recommendations, marketing strategy, and customer success, Branding Suggestions and Many more.
Technical Skills & Tools
Platforms, tools, and methodologies used to drive marketing performance and business growth.
Advertising Platforms
- Google Ads (Search, Display, Shopping)
- Meta Ads (Facebook & Instagram)
- Retargeting & Remarketing
- Programmatic Advertising
Analytics & Tracking
- Google Analytics
- Google Tag Manager
- Conversion Tracking
- Attribution Modelling
Marketing Channels
- Search Engine Optimisation (SEO)
- Content Marketing
- Social Media Marketing
- Email Marketing
Optimisation & Strategy
- A/B Testing
- Conversion Rate Optimisation
- Landing Page Optimisation
- Marketing Strategy & Planning
Education & Certifications
Professional certifications from LinkedIn, Sololearn, Simplilearn, Google, Microsoft etc.
Ready to Drive Growth for Your Business?
Open to Business Growth Consultant, Digital Marketing, Performance Marketing, and Growth Marketing opportunities. Let's discuss how I can contribute to your team's success.